We all want to implement change that seems to ignite a spark and start an unstoppable fire within our communities and organizations. Going Viral is what it feels like when a change builds up momentum, excitement and effort in the first stage and gathers speed as it impacts more and more people. Tying the ideas of the Technology Adoption Curve, Crossing the Chasm and Tipping Point Change Influencers, we learn more about how bringing together the champions, critical innovators and early adopters will create the ideal circumstances to start the unstoppable wave of a big change.
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