Change resistance is one of the most misunderstood aspects of change and one of the most difficult to manage well. Resistance will show up in every change effort, even though people are often surprised by it! While many change models and approaches in the popular literature tackle resistance head on, we do this very differently. In fact, managing resistance is a numbers game, and spending to much time on the loudest, but smallest cohort of change stakeholders will undermine the effort entirely. So what happens if you don't "manage" resistance? We discuss how the bell curve and the diffusion of innovation model plays a role in understanding and working with resistance, and how personal choice and autonomy is an important factor in tackling even the most resistant stakeholders.
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