Change: The Conversation - Episode 6 - The power of storytelling in change management sustainability

In the third episode of the series on embedded change and change momentum, Natalia and Melanie McLagan break down the impact of storytelling in developing strong change momentum. Change Management is more than just top-down planning and execution -- connecting with people requires storytelling and making change meaningful and relatable for the people affected. What makes a good story for change is that it is based on the experiences of people involved. We describe how storytelling is a key tool for change champions and helps people relate to the change. We tell a few stories from the trenches about how we've encountered, developed and used stories as a powerful tool to bring about change. We talk about how compelling, actionable and relatable stories are the key to creating a desire for change and momentum towards the future state.