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Change Course: The Podcast


​See below for all of our episodes and show notes.  Change Course can be found wherever you listen to podcasts.
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S1 E07: Going Viral

2/8/2022

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We all want to implement change that seems to ignite a spark and start an unstoppable fire within our communities and organizations.  Going Viral is what it feels like when a change builds up momentum, excitement and effort in the first stage and gathers speed as it impacts more and more people.  Tying the ideas of the Technology Adoption Curve, Crossing the Chasm and Tipping Point Change Influencers, we learn more about how bringing together the champions, critical innovators and early adopters will create the ideal circumstances to start the unstoppable wave of a big change.
​Fully captioned videos are available on YouTube

​If you're considering purchasing any of the resources we mention in the podcast, consider doing so through one of our affiliate links below! You can add to our virtual "tip jar" through a commission through your favourite retailer.
Amazon
Indigo
Rakuten / Kobo
The Tipping Point: How Little Things Can Make a Big Difference
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Diffusion of Innovations, 5th Edition
The Tipping Point - Gladwell
Crossing the Chasm - Moore
Diffusion of Innovations - Rogers
The Tipping Point: How Little Things Can Make a Big Difference
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Diffusion of Innovations, 5th Edition
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    Natalia Lobach is the founder and principal of Charthouse Advisory Services

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  • Home
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  • Connected Change (TM)
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